Getting strategy execution right

Pharmaceutical teams often have access to a wealth of information and insights to design their strategies. However, only a few of them may be relevant and the execution of the strategy may rely on a few key people. 

Hence, it is critical for brand teams to carefully examine their strategy and define very precisely how they are going to go about making sure it is executed to perfection.

Here is a short video from Michael Jarrett, INSEAD professor, introducing a few important points to consider in order to get strategy execution right.

The author: Axel Rousseau is brand scientist (SRE) at Branding-Science and has been working on international market research and consultancy since 2008.